Richardson (http://www.richardson.com) is a global sales performance company that helps leading organizations improve sales results. We do this in three ways. We analyze the structure and talent of your sales force, we train and develop your sales team, and we continue that development through coaching and reinforcement. We equip your sales leaders and sales force with the skills and strategies they need to win in today’s complex selling environment. What is unique about Richardson is how we create truly customized solutions that change behavior and provide measurable results.

Gerhard Gschwandtner, Editor of Selling Power Magazine discusses with David DiStefano, CEO of Richardson

Proven Performance that Has Stood the Test of Time

With a record of more than 30 years of successfully helping global Fortune 1000 companies worldwide improve sales skills, increase sales performance, and drive corporate results, we are the pioneers and innovators of Sales Performance Improvement.

Clients around the world choose Richardson for our "go beyond" approach and the depth and breadth of our customizable solution offering. For every business and budget there is a unique need. Richardson's  Sales Performance System (SPS) is a proven, end-to-end integrated process that Richardson uses to diagnose your needs and develop truly customized solutions that lead to sustained sales performance improvement. Our system enables you to focus on critical sales methodologies and skills that change behavior, improve performance, and drive results.

Our innovative support applications embed learning content and skill development into the everyday workflow of your sales people.  As important as training is, bringing the learning and behavior change directly to the work stream closes the training loop by providing on-the-spot reinforcement and a strong ROI to your sales performance investments.

Companies select Richardson because they want a business partner, not a training vendor, who acts as an extension of their business.  By focusing specifically on each client's needs, Richardson has a proven track record of delivering exceptional client results.  We continue to be on the front line of sales performance innovation in the development of leading edge solutions that help you generate sustainable revenue faster and more cost-effectively than ever before.