Training management system supplier accessplanit showcases new website
Training management software house accessplanit launched a brand new website last week. The new streamlined site, developed by researching existing customer profiles, focuses on the customer journey by helping visitors to find appropriate content quickly.
During the build, accessplanit took advice from existing customers, exploring how they use their training management system or LMS, what they believe to be triggers for change, and information or content they found useful during their initial search for a partner. One of the most powerful systems on the market, accessplanit provide solutions for training companies, training businesses within organisations, training departments and eLearning vendors. Customers enthuse at the ability to run staff training, managed services and public courses all on the same platform.
In the past, the system flexibility has resulted in mixed messages on the website with too many options which may have led to visitors missing the most appropiate content for their business. The new website offers visitors immediate options from the moment they enter the site and a clear path to find the most relevant content, enhancing the user experience and saving precious time.
Ensuring that all visitors, either prospective or existing customers, can find the most appropriate information quickly is the over-riding objective of this new website. It is much smaller than previous sites, but the content is concise, relevant and in context to the visitors business. For example rather than use text to describe in detail the benefits of the system features, several accessplanit customers were happy to deliver the messages on short videos. This makes the site more interesting and interactive. The site also offers several advanced features including the ability to personalise content and marketing messages based on a visitor's previous interactions with the site.
accessplanit MD Dave Evans adds: "Our objective was to build a factual, jargon free concise website which offers a great web experience. The site is totally focused on the visitor, making it easy for individuals to find appropriate content to support the research element of the buying process. We love the simplicity of the site and the ability to keep the content dynamic and contextual. I’m also delighted with the support from our customers. Their continued enthusiasm for our software and willingness to recommend our system to others is invaluable.”
As pointed out in this Forbes article, a fully responsive website, easy to use on all mobile devices, making it available anywhere at anytime has to be a number one priority for any business. Other site features include a blog, customer case studies and a meet the team exposé of the accessplanit team. The new site can be found on www.accessplanit.com