Acteon reveals success behind Channel 4's "Born Different" campaign at CIPD L&D Show
Discover how Channel 4 used campaign-led e-learning to meet diversity objectives.
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Acteon will be exhibiting on stand 622 at London Olympia on 11 and 12 May 2016, presenting examples from award-winning projects as well as sharing practical advice on how to create engaging, impactful, blended learning to enable people to flourish.
Using examples from a double award-winning diversity project, Acteon will be presenting a seminar, “Channel 4’s Born Different.” How to develop a successful digital learning campaign on 11 May at 10.05am in the Technology for Learning Area.
Channel 4 used inspirational campaign-led e-learning to help meet key diversity objectives. At the heart of this success was a focus on learner engagement – through innovative responsive learning formats that built authenticity and trust. Acteon will share the "Born Different" story, as well as explaining the underlying principles that can be applied to any learning intervention.
The Acteon team will help visitors at the show to find out how to link learning to personal motivation, find an authentic voice for learning, choose the right format, move beyond a ‘one-hit’ approach with a campaign for change and engage senior leaders to drive success.
The CIPD's People Management magazine recently featured Channel 4's work on diversity as a case study which you can read online.
Acteon will also be showcasing their responsive online digital platform, The Knowledge Centre that's supported learning initiatives from Knight Frank, Channel 4, Cotswold and Daiichi Sankyo.
More information is available from katie.gouskos@acteoncommunication.com.