News stories from Chartered Institute of Marketing in 2021

Marketers’ digital skills stagnate and decline during the pandemic

Chartered Institute of Marketing | 20 Dec 2021

New research shows that the marketing industry has bucked wider digital skills trends by stagnating or declining over the last 12 months. General Marketing is the only discipline to see any significant improvement, increasing by 7 per cent. Target Internet and the Chartered Institute of Marketing (CIM) are calling on the industry to prioritise the development of digital skills at all job levels.

Marketing students compete to raise awareness of Boots and The Prince’s Trust’s purpose-driven partnership

Chartered Institute of Marketing | 23 Sep 2021

Students challenged to develop a creative campaign to bring to life Boots and The Prince’s Trust’s Support for young people with the Chartered Institute of Marketing’s competition - The Pitch. Now in its eleventh year the global competition highlights the CIM’s commitment to recognise up-and-coming marketing talent. The top ten teams will be invited to a live judging final on the 18th March 2022 to present their idea to judges from across the industry.

Learning disruptions lead to 1 in 3 students undertaking additional training

Chartered Institute of Marketing | 12 Aug 2021

One in seven (71%) 16-24 year olds (Gen Z) believe they have missed out on training opportunities due to Covid19; Over a third (36%) of students say they feel less confident in their ability since the pandemic; 35% of students have undertaken additional training amid post-pandemic job market concerns.

Senior leader apprenticeship course to address the UK marketing skills gap

Chartered Institute of Marketing | 05 May 2021

Chartered Institute of Marketing granted end-point level 7 assessor status; Cranfield School of Management has launched the first master’s-level Marketing and Leadership programme compatible with the senior leader standard and CIM qualifications; Follows research that highlights that the UK senior marketing community needs to upskill, as digital skills have fallen amongst heads of department.

CIM awards marketers with digital badges to highlight achievements and support career progression

Chartered Institute of Marketing | 07 Apr 2021

Digital badges will become the certificates for the digital age. Badges will aid career development and recruitment, creating a competitive advantage. Marketers engaging in CPD and qualifications will now be easily identifiable for employers. Research shows 60% of marketers planning to move jobs this year. Chartered, Fellows and senior marketers will be able to differentiate themselves

Leeds Beckett University team wins ‘The Pitch’ national marketing competition to be named ‘Marketers of the Future’ 

Chartered Institute of Marketing | 29 Mar 2021

Leeds Beckett University team crowned as ‘Marketers of the Future’, with each team member winning a Samsung Galaxy Note 20 and one-year complimentary CIM membership Judging panel included representatives from Samsung Electronics UK, Mintel, Preen and CIM  This year, student teams were challenged to find creative ways to market Samsung’s new foldable mobile phone category to Gen Z

Age divide in marketing training adding to significant digital skills deficit

Chartered Institute of Marketing | 15 Feb 2021

New research from the Chartered Institute of Marketing has uncovered a significant age divide in the marketing professionals taking part in upskilling in the UK.

Chartered Institute of Marketing and BFI partnership recognises filmmaking as key skill for modern marketers 

Chartered Institute of Marketing | 15 Feb 2021

Professional marketers to benefit from expert training from the UK’s lead organisation for film, television and the moving image New courses, directed by leading tutors from the BFI, will allow marketers access to the very latest in video and production techniques  Marketers will also improve their management of agencies and internal creative teams