Agentic AI to reshape sales enablement
Imparta CEO Richard Barkey speaks to Learning News about the role of agentic AI in sales enablement and how the company’s latest i-Coach® AI release is designed to transform sales performance.
In workplace learning, the challenge is not recognising that development should happen within the workflow, but ensuring it happens consistently and at scale.
Traditional solutions often leave a gap between identifying an issue, providing coaching, and sustaining follow-up, a gap that can be particularly costly in fast-paced sales environments.
Agentic AI promises to close that gap by anticipating needs, taking action proactively, and providing more sustained reinforcement beyond the initial learning moment.
Imparta’s latest release, an agentic version of its i-Coach® AI, introduces 21 specialised AI agents designed to deliver personalised and proactive sales enablement at enterprise scale.
Discussing the launch and its wider implications for sales performance is Imparta’s Founder and CEO, Richard Barkey, in an interview with Learning News.
Programme links
- Imparta i-Coach® AI
- Webinar: Agentic Sales Enablement for the Enterprise
- Press release: Imparta Releases Fully Agentic AI Sales Enablement Ecosystem