Fosway Group publishes AI Market Assessment papers for Learning markets
Understanding AI and the impact it will have on your market and business is one of the hottest topics in 2025. For learning leaders, that’s true too, but with a market dominated by AI hype and marketing noise, do you have the insight you need regarding AI today?
AI is now the biggest story in all the HR, talent and learning segments, with rapid growth in corporate interest and virtually every vendor having an AI-led roadmap. The market noise about AI is immense, but the story beneath that is opaque and uncertain; never has there been a greater need to provide an honest detailed market analysis of what is real and what is hype, as well as who is succeeding – and how. Crucially, the research programme ties together both corporate and vendor experiences, offering equal footing and deep insights on both sides, and resulting in a series of unique public and private deliverables from Fosway.
The two AI Market Assessment papers analyse the AI innovations from vendors in the Digital Learning and Learning Systems markets, asking such critical questions as: What’s the true baseline level of AI innovation for a competitive learning vendor? What’s real and live with customers versus simply on the vendor roadmap? What AI functionality is mainstream and what is coming next? As well as guidance for customers on which areas are underinvested and where they should seek differentiation.
Also to come soon is the first of our overview papers into the corporate landscape of AI; the AI in Learning insights paper will explore the latest corporate insights and trends on AI intent and adoption, as well as priorities for AI and impact on budgets and learning teams. Further research outputs will follow later in the year for Cloud HR and Talent & People Success too.
“AI is the dominant story in business in 2025 and looks set to be so for the foreseeable future. But consequently, the level of AI noise and hype in the market is also unparalleled”, said David Wilson, CEO and Founder of Fosway Group. “Our goal is to cut through the market noise, exposing what corporates and vendors are really doing with AI, and to provide HR, talent and learning leaders with objective research, actionable insights and targeted advice to ensure their success with AI.”
Download the Learning Systems market assment paper here.
Download the Digital Learning market assment paper here.
For further information on the wider Fosway AI research programme, see here.
The AI Market Assessment for Talent Acquisition was published last week, and is available here.
Note: This is the early stage of the deliverables from a multi-phase, open-ended research programme that offers multiple engagement points for HR, learning and talent teams and vendors to understand the value of getting and staying ahead of the technology and make better decisions on their supply options and how AI impacts their business.
For corporate leaders seeking further information on how to get deeper input from Fosway, or get involved with Fosway’s corporate network, contact jack.smith@fosway.com.
For vendors, seeking to understand and leverage the competitive insight from the research please contact michael.fearn@fosway.com.