The training revolution will be digitalised
An innovative new form of training is helping organisations to effectively capture ROI and drive an uplift in KPIs, challenging the historic viewpoint that training is a costly, but by no means universally effective necessity.
A revolutionary change in business training is among countless innovations on view at Learning Technologies (ExCel London, 3-4 May).
Training has historically been seen as a cost centre for companies – an expensive though by no means universally effective necessity. That has been turned on its head by game-based learning.
Unlike traditional training, this new approach creates an easily usable and understandable database. It provides powerful analytics which can reveal how L&D initiatives affects performance.
Bite-sized, psychology-driven learning drastically reduces the time spent training whilst accelerating skill mastery. Analytics measure learners' interactions with game-play to reveal baseline competency and improvement levels. This innovative approach to data tracking allows organisations to accurately measure the impact of their training.
This new method of training has emerged as a profit centre.
One of the pioneers in the field is Attensi, the fast-growing Norwegian specialist which is expanding globally, with offices in Oslo, Stockholm, Cologne, London and Boston.
Attensi is showcasing its solutions at Learning Technologies.
Customers across an array of industries – financial and professional services, hospitality, retail and more – report significant, positive impact on KPIs and financial results after adopting game-based simulation training.
It goes beyond learner enjoyment which is why it's effective. It's powerful because it works – managers love the results and employees love to play it.
The compelling game-playing format means it’s a pleasure, not a chore, like old-fashioned analogue classroom sessions.
Game mechanics inject a spirit of friendly competition, which keep people coming back to beat their best score.
It’s fun, flexible and easy to follow, so employees can complete the bite-sized learning whenever and wherever they like, on any device. The flexibility means people can dip in and out of the training. They learn at their own pace, and it removes the need to take staff from their work for long periods. They learn in a fail-safe, virtual arena away from the pressure of live customers and real transactions.
The real impact and return comes from repeatability. Frequent repetitions make knowledge and skills stick, so people master best practices, allowing their day-to-day performance and skill application to leap forward.
That lift in performance is easily measurable and can be connected directly to a business’s KPIs. It takes guesswork out of training investment.
Customers see the benefits in real terms:
Financial services giant Equiniti achieved 3x return on investment from savings on training time and speed to competency.
“Attensi helps us achieve our longer-term vision and aspirational goals,” said John Horvath, Site Senior Manager.
“That’s having self-sufficient customer service agents that can deliver the world-class experience our customers expect.”
Insurer Hiscox slashed training time from 60 hours to three.
Joanne Musselle, Chief Underwriting Officer, said: “It’s gone down brilliantly with our underwriters. They love playing the game and learning as they go.”
Restaurant group YO! achieved a 10% reduction in staff churn.
Katarzyna Slyz, Learning Content Creator, said: “I was immediately sold.This is what we’ve needed for so long. Why didn’t we think about it before?”
Home appliance retailer BSH reported a 26% sales increase.
Thomas Antonsen, Head of Training Excellence, said: ‘Knowledgeable and friendly staff who offer face-to-face contact and answer difficult questions are still valued and will make customers more likely to purchase, especially when it comes to big-ticket items such as electronic and white goods.”
It adds up to a picture of training which motivates staff to get better at their jobs; raises the customer experience; and delivers real benefits in financial performance.
Look out for the Attensi team at ExCel. They’d love to show you more.
Attensi is a global leader in gamified simulation training. We combine advanced 3D modelling with deep insight into human behaviour to create cutting-edge learning solutions, accessible via desktop, mobile and VR, driving measurable impact on your KPIs.
More about Attensi is available from Annabel Whyte: annabel.whyte@attensi.com.