Mediazoo Acquires Behavioural-Science Company Uncertainty Experts in Strategic Expansion
Mediazoo has acquired Uncertainty Experts, creating a first-of-its-kind L&D & Comms offering that combines deep behavioural insight with transformational learning strategy. Uncertainty Experts is a behaviour change powerhouse turning uncertainty into a superpower. Fusing science, storytelling, and unexpected lessons, their award-winning programmes help people think sharper, act braver, and lead better. Giles Smith, CEO at Mediazoo, said: “We’re redefining L&D & Comms by transforming uncertainty into psychological bravery, a solution unlike anything else on the market.”
(19/11/25) London, UK: Mediazoo, leading learning and communications agency, has acquired Uncertainty Experts, a behaviour change company known best for shifting uncertainty into opportunity.
Founded by Sam Conniff and Katherine Templar Lewis in 2021, Uncertainty Experts is recognised for its interactive docuseries formerly backed by Netflix, and its neuroscience approach that turns global organisations from change-resistant to change-ready.
The strategic move combines Mediazoo's expertise in driving large-scale learning and awareness transformation with Uncertainty Experts’ proven methods for shifting mindsets and building resilience in the most volatile business environments.
Giles Smith, CEO at Mediazoo, said: “In today’s fast-changing and unpredictable world, traditional skills and training just don’t cut it anymore. Uncertainty is here to stay, and Uncertainty Experts offers a science-backed approach that doesn’t just help people cope with change but actually reshapes how they respond to it.”
“By bringing Uncertainty Experts into Mediazoo, we’re giving our clients access to a scientifically validated toolkit for building confidence and adaptability - skills that are increasingly essential as we enter what I call the ‘post‑certainty’ epoch.”
Mediazoo are a learning and communications agency that drives human performance by combining behavioural science, creativity, and technology to help people and organisations adapt, grow, and succeed.
Sam Conniff, CEO at Uncertainty Experts, said: “We’ve always believed uncertainty is a superpower, and now, by joining forces with Mediazoo, we can scale that belief and deliver behavioural transformation where it drives real, lasting impact.”
Katherine Templar Lewis, Lead Scientist at Uncertainty Experts said: "The greatest differentiator for an organisation today is adaptability and the skills to confidently lead through the unknown.”
“With Mediazoo, we are excited to bring a pioneering program rooted in neuroscience and scientifically proven to measurably change employees' ability to turn uncertainty into opportunity, allowing organisations to learn, grow and transform at speed.”
Uncertainty Experts blends neuroscience, storytelling, reflective design, and unexpected insights from uncertainty to help organisations think sharper, act with confidence, and adapt faster. This unique approach has fuelled rapid growth and won the trust of blue-chip clients worldwide.
Sam and Katherine will continue to lead the Uncertainty Experts programme, with both brands collaborating closely while maintaining their distinct identities.
To mark the acquisition, the company has unveiled a launch film capturing the next chapter for both brands.
Watch it here.
The cost of the deal has not been disclosed.
Mediazoo and the Uncertainty Experts combined offering is now live. To explore it in detail, please visit: https://www.mediazoo.tv/about