Leading retail organisation, Boots, transforms product knowledge training with gamification
Boots, one of the UK’s leading pharmacy-based and beauty led retailers collaborated with Mind Click to reinvigorate their product knowledge e-learning with gamification. Utilising Mind Click’s multi-device, Articulate Storyline game engine, Boots increased their user reach by 200% and doubled in completion rates.
With a working relationship of over 5 years, Boots challenged award winning e-learning provider, Mind Click, to refresh their Christmas product knowledge training. As they were looking for something innovative and different to encourage excitement from their learners, Mind Click transformed what was historically a standard 20 minute e-learning module into a bespoke gamified solution.
Steven, Retail Learning Academy Manager at Boots, comments on why Mind Click was their chosen e-learning supplier:
“We trusted Mind Click to come up with a great solution when we set them the difficult challenge of creating something wildly different to our previous training delivery.”
As Boots’ goal was to change the way their employees feel about their Christmas training offer, gamification proved a successful approach to drive an emotional reaction from users utilising game mechanics such as competition and badging. The game effectively lent itself to their stores’ naturally competitive environment and staff adopted internal store leader boards to keep the game scores which encouraged healthy competition and collaboration.
As well as this, the Christmas game created a buzz amongst both staff and stake holders; employees were enthusiastic about the new training approach as the learning content was presented in a stimulating and entertaining way, providing an enjoyable experience. The buzz also reached key stakeholders at Boots, who have now also requested to gamify their departments’ training moving forward. Steven comments:
“Gamification brought an element of fun that was lacking in our previous L&D offer. We wanted people to be excited about the breadth of new products at Christmas and feel differently about the learning we offered around those products, and the game really did that.”
The technology behind the successful game is Mind Click’s Articulate Storyline game engine. Multi-device and SCORM compliant, the game engine can be re-branded to suit different brands and organisations. Complete with the game board and 10 e-learning games, the game engine provides engaging learning through the use of game mechanics.
The implementation of the learning game has seen a drastic impact on the organisation, which is driven by Boots’ successful usage statistics, increasing their users by 200% from the previous year rising from 15,000 in 2014 to over 45,000 by Christmas 2015. Additionally the powerful influence has impacted completion rates, causing a rise by 50% from the previous year.
Steven comments on the impact of the Christmas game: “The game has really changed the way people feel about training and L&D in our stores, there was almost a palpable sense of excitement and we were surprised with how cost effective a unique bespoke gamification solution was with Mind Click”
E-learning Development Company of the Year 2015 award winners, Mind Click, are inviting organisations to achieve similar positive outcomes with gamification. For a limited time only organisations can have their own learning game utilising Mind Click’s multi-device, Articulate Storyline game engine for just £25,000, and will receive:
- A completely bespoke game board designed to reflect your brand and organisation
- A responsive design; e-learning that scales fully to different devices and screen sizes
- Bespoke e-learning in the form on 10 games, created in-house by our gamification experts