The Secret to Succeeding in a VUCA World
The advent of the economic crisis coupled with innovative technological developments are forcing businesses to navigate their way through uncertain territory. Technology has enabled us to connect, to create new models for business, and to exchange knowledge instantly, but it has also created new challenges: we are increasingly vulnerable to sudden incidents outside of our direct control. How can businesses deliver competitive advantage in a VUCA world – one which is characterised by Volatility, Uncertainty, Complexity and Ambiguity? What strategy should businesses employ to ensure the effectiveness of their workplace learning strategy? And could the field of behavioural science hold the key?
These are some of the key questions that will form the focus of this year’s Business EDUCA sessions at ONLINE EDUCA BERLIN (OEB) 2012, the largest global e-learning conference for the corporate, education and public service sectors with over 2000 participants from 100 countries.
Behavioural influence expert Steve Martin will share the secrets of how the science of influence and persuasion can help prepare businesses for the future and improve the effectiveness of learning in a wide variety of organisations. According to Martin, “Some of the messages from the science of social influence are quite counterintuitive. That means we should have a really interesting debate at OEB. Prepare to be surprised!”
Co-author of the international best-selling book Yes! 50 Secrets from the Science of Persuasion, Martin was responsible for a £5.6 Billion boost to HM Revenue & Customs’ revenue by amending the style of letters sent to those behind on their tax payments, and is currently working with the UK Civil Service on training, as well as pioneering new forms of technology-based patient communications. Martin explains:
“Our work is all about communicating with people in the most effective and proven way. This, of course, is at the heart of all learning so I believe the opportunities are huge. We already do a lot of work in the business training sector with clients all over the world and we are building up a strong body of evidence that proves the benefits of behavioural insight in the training sector.”
Martin will be joined by expert speakers from three continents and three very different industries: Jens Hilgers, Dr Terry Moss and Ahmed El-Sobky.
Dr Terry Moss, General Manager of Eskom Holdings and Vice President of the International Hydropower Association, South Africa, will outline how learning has had to change in South Africa's largest energy provider to secure success in a VUCA world; while Jens Hilgers, CEO of Facebook’s top 10 game developer and publisher Geewa Games, and Ahmed El-Sobky of Egypt’s Information Technology Industry Development Agency (ITIDA) will share their experiences of innovation in workplace learning.
With such a diverse range of world-class speakers and perspectives, the stage is set for a dynamic discussion. For more information about the Business EDUCA sessions at ONLINE EDUCA BERLIN 2012, please visit http://www.online-educa.com/business-educa.
Notes for Editors
ONLINE EDUCA BERLIN 2012
18th International Conference on Technology Supported Learning and Training November 28 - 30, 2012
Organisers: ICWE GmbH, Leibnizstr. 32, 10625 Berlin
Contact: Ms Andrea Gruenler, info@online-educa.com, Tel.: +49 (0)30 310 18 18-0, www.online-educa.com
Press Contacts:
Susanne Schröder and Claire Thrower
ICWE GmbH
Tel.: +49 (0)30 310 18 18 - 0
Fax: +49 (0)30 324 98 33
press-service@icwe.net
www.online-educa.com
News Portal: www.newsportal.online-educa.com
Twitter: @OEBconference #oeb12,
Facebook: www.facebook.com/ONLINEEDUCABERLIN,
LinkedIn: http://www.linkedin.com/groups?home=&gid=1085877&trk=anet_ug_hm