News story

Sponge is one of Training Industry’s Top 20 Custom Content Developers... again

Bristol, UKLearning NewsSponge

Sponge’s inclusion in this prestigious US industry ranking comes as it expands presence in North America, with over 50% of business now coming from the region.

 

Sponge has secured a place on Training Industry’s 2025 Top 20 Training Companies™ list for Custom Content Development. Consistently placed in the top 20, Sponge’s inclusion reflects sustained growth in the delivery of creative learning solutions to global clients.  

As well as recognising the expansion of Sponge’s content offering and the delivery of various innovative projects over the past year, the placement on the US ranking reflects Sponge’s growing presence in North America, where an increasing share of its client base is located, reinforcing the company’s position as a trusted partner for US organisations seeking impactful learning solutions. 

Training Industry, a leading research and information resource for corporate learning leaders in the US, prepares their lists to better inform learning professionals. Selection for the Top Custom Content Development list was based on the following criteria:  

  • Scope and quality of custom content development services  

  • Market presence, brand visibility, innovation and impact  

  • Strength of client portfolio and customer relationships  

  • Business performance and growth trajectory 

On Sponge’s inclusion, the organisation’s CCLO, Josh Cardoz, commented: “This award highlights Sponge's capability and the strength of our teams as an end-to-end people enablement agency. As well as recognising that creativity (a core principle on which Sponge was founded 20+ years’ ago) is alive and well, our place as a Top 20 company reflects recent developments in strategy and innovation." 

On the list itself, marketing research analyst at Training Industry, Jalen Banks, explained: “The companies recognized in this year’s Top 20 Custom Content Development list demonstrate innovation and excellence in creating high-quality content and services across a variety of industries and subject areas. With their expertise in developing content across multiple modalities and leveraging learning technologies, these companies deliver engaging learning experiences that support organizations in achieving their business goals and objectives." 

To access the Top 20 Custom Content Development List in full, please click here. Please note that due to the diversity of services included, no attempt is made by Training Industry to rank the companies. 

About Training Industry:  

“We make connections.” Our company has a passion for making connections. We cultivate high-value conversations for select solution providers and with our highly engaged community of corporate learning and development leaders and decision-makers. These conversations benefit the entire training industry by surfacing challenges, sharing innovations and communicating rapidly evolving best practices.