The Training Associates Appoints New Vice President of Marketing
The Training Associates (TTA), the largest provider of training delivery solutions and trainers on-demand, is pleased to announce the addition of Bob Flynn as Vice President of Marketing & Partner Programs. Bob will be responsible for accelerating marketing program implementation and partner relations.
Prior to joining TTA, Bob’s professional background included 23 years with IBM where he held various domestic and international management positions as well as founding Progressive Insights Inc., a multimedia company specializing in the development of on demand distributed learning. Bob’s client list included industry leaders, such as IBM, Lucent Technologies, Coca Cola, Ben & Jerry Ice Cream, Key Corp, Philip Morris International, and Kroger. Bob has extensive experience providing effective consultative solutions to corporate, institutional, and public sector clients across diverse industries, defining and developing customized strategic marketing programs to grow revenue and value added services. Bob increased brand awareness for his clients by an average 50%-65%. Bob has also held positions of Director of Strategic Business Development and Director of Client Services & Sales. By rechanneling sales focus to high-end vertical markets such as finance, retail and travel, and instituting unique marketing initiatives, Bob’s efforts resulted in achieving the highest sales revenue in company history. Bob attended the University of Southern Maine majoring in Business. Bob comes to us from Cape Elizabeth, ME.
“The addition of Bob to our Senior Management Team is a strategic alignment of his skill-set with our marketing and partnership development map for growth,” commented Maria Melfa, President of TTA. “The Training Associates is solidifying itself as the leader in the Training Delivery and Solutions industry, and Bob will be focused on taking TTA’s market visibility to the next level, both domestically and internationally.”
About The Training Associates
As the largest trainer provider and only company specializing in trainer staffing and consulting, TTA has been trusted since 1994 by all types and sizes of companies worldwide for expert IT and professional business skills instructors. By relying on TTA, clients receive 100% guaranteed, high-quality training delivery, at the lowest prices, on-demand, where and when they wish. They do so with less risk, cost, and overhead than using staff or independent contract instructors and thereby significantly increase their training events, sales, and profits.
TTA has over 19,000 registered trainers (2,000 trainer consultants on agreement), taught over 500,000 class-days, and, in addition to the many proprietary courses it teaches, offers over 15,000 standard and custom IT & professional business skills courses. As required, it partners with many other training development, technology & classroom providers to ensure clients receive the best classroom or on-line learning experience at the greatest possible value. Leading technology partners include Microsoft, IBM, HP, Novell, Oracle, Cisco, Adobe, & many others. Learn more at www.thetrainingassociates.com