Econsultancy announce new Video for the Web training course
Econsultancy, a leading provider of training in online marketing and e-commerce, has launched a new one day training course called Video for the Web (http://econsultancy.com/training/courses/video-for-the-web), for businesses wanting to develop richer customer experiences through the evolving medium of online video.
In the UK we watch nearly four million video each month on the
web*, with that figure still growing, demonstrating the largely
untapped marketing opportunity video presents for businesses.
The workshops will be run by Christian Payne (AKA Documentally),
an experienced journalist in social media, citizen journalism,
professional photography and audio and video podcasting. Christian
maintains and host blogs and podcasts with readers and listeners in
over sixty countries.
"Many agencies and clients have invested in the equipment but have
failed to invest in skilling up their people to create, edit and
distribute memorable video content. The Econsultancy workshop
combines the right mixture of practice and theory to ensure that
delegates get a solid understanding of how to produce and
disseminate video through online channels."
The course is aimed at marketing and PR professionals, bloggers
and journalists who want to reach customers using video, and is
suitable for all business sizes, across all sectors. Delegates will
learn the skills needed to present and produce their own web videos
and ensure that they are distributed effectively and 'findable' for
their audiences.
Econsultancy's Training Director, Craig Hanna explains why there's
a need for web video training: "Econsultancy believe that the
future of the web will be one where video is much more prevalent
than it already is. We know that creating engaging video creates a
richer experience for customers which in turn leads to better
conversion rates.
"What we are now seeing is Google appreciating the value of this
content and showing it in its search listings more and more and how
video can be a core element of online PR and social media
campaigns. This course aims to provide the basic skills to shoot
quality video assets and use it effectively as a marketing and PR
tool."
The first Video for the Web training course (http://econsultancy.com/training/courses/video-for-the-web
)will be held in London on 30 September 2009.
* comScore Video Metrics, July 2009
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