Econsultancy MSc in Digital Marketing Communications endorsed by trade bodies
Internet research and training specialist Econsultancy has today announced that it has secured endorsement from two of the digital industry’s most prominent trade bodies for its MSc in Digital Marketing Communications.
Internet research and training specialist Econsultancy has today
announced that it has secured endorsement from two of the digital
industry's most prominent trade bodies for its MSc
in Digital Marketing Communications
Both the British Interactive Media Association (BIMA) and the
Internet Advertising Bureau (IAB) have given their support to the
course, recognising it as the UK's leading digital marketing
qualification. They will also play an active role in informing the
content of the practical skills sessions and promoting the MSc to
their members.
Be Kaler Blake, a member of BIMA's Executive Commitee, commented,
"If the digital skills gap is to be effectively addressed, the
industry needs to take a proactive approach to training provision.
Endorsing the MSc gives us the opportunity to drive the training
agenda on behalf of our members and encourage adoption of this
valuable academic standard."
Jack Wallington, Senior Programmes Manager at the IAB added, "The
industry has developed to a stage where an established learning
route is essential to attract, retain and develop new talent. As
part of the IAB's overall efforts to make a real impact in this
area, we're very happy to endorse this MSc which will help reduce
the current digital skills shortage."
Launched in 2007 and accredited by Manchester Metropolitan
University, the MSc in Digital Marketing Communications has seen
delegate numbers more than double in the last twelve months. News
of the endorsements comes as Econsultancy gears up for its newly
launched January intake, announced last month in response to the
growing demand.
Econsultancy's Training Director, Craig Hanna, commented, "2010
looks set to be an exciting year for our MSc in Digital Marketing
Communications. Growing interest in the course has proved how much
the industry values the introduction of a formal accreditation and
the endorsements from the IAB and BIMA will be instrumental in
establishing the programme as the industry standard."
For more information, to download an MSc prospectus or to register
visit http://econsultancy.com/training/qualifications/marketing
or contact Econsultancy at training@econsultancy.com or +44 (0)20
7269 1475
Ends -
About Econsultancy:
Econsultancy is an independent community-based publisher, focused
on best practice digital marketing and ecommerce. Its hub has
80,000+ members worldwide from clients, agencies and suppliers
alike with over 90% member retention rate. It helps its members
build their internal capabilities via a combination of research
reports and how-to guides, training and development, face-to-face
conferences, forums and professional networking.
For the last 10 years, its resources have helped members learn,
make better decisions, build business cases, find the best
suppliers, accelerate their careers and lead the way in best
practices and innovation.
Econsultancy is headquartered in London, UK, and also has a new
office in New York.
Join Econsultancy today at http://econsultancy.com