News from Media Zoo

    • Britain is paying a £20 billion annual price for leaders pretending to know the answer

      Media Zoo |

      Two third of leaders would rather look certain and be wrong than admit doubt and get it right, new five-year study reveals • Certainty Theatre is costing the UK economy £20 billion a year, according to a new workplace report whose findings were stress-tested by senior economists. • Nearly two-thirds of leaders (65%) say they would rather appear decisive and be wrong than admit uncertainty and be right. The trend has remained consistent across five years of data covering 3,159 professionals in 25 organisations. • The pressure to project certainty is strongest below board level. Middle managers (72%) and senior leadership teams (68.9%) are most likely to admit faking confidence, compared with 46.8% of C-suite executives.

    • Masterclass by the Mediazoo Group to reveal new research on uncertainty

      Media Zoo |

      Masterclass by the Uncertainty Experts, Wednesday 6th May 2026, shares explosive new research exposing the Decisiveness Crisis. Findings will include the that 65% of leaders would rather look certain than be right, even knowing it leads to worse outcomes. Attendees will walk away knowing how to dismantle false certainty, fast. “When certainty is rewarded more than outcomes, bad decisions become inevitable”, says Giles Smith, CEO at the Mediazoo Group.

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