Second Edition of Sales Coaching: Making the Great Leap from Sales Manager to Sales Coach, by New York Times Best Selling Author Linda Richardson
Richardson (http://www.richardson.com), a leading sales training and consulting firm, today announced the release of the second edition of Sales Coaching: Making the Great Leap from Sales Manager to Sales Coach (McGraw-Hill; 2 edition; November; $24.95), by Linda Richardson.
Philadelphia, PA - December 3, 2008 - Richardson (http://www.richardson.com), a leading sales training and consulting firm, today announced the release of the second edition of Sales Coaching: Making the Great Leap from Sales Manager to Sales Coach (McGraw-Hill; 2 edition; November; $24.95), by Linda Richardson. Today, sales coaching is a sales manager's most important tool for increasing the sales productivity of a salesforce. The second edition is filled with new information for sales managers, including a more streamlined sales coaching process, remote coaching strategies, and how to's for maximizing technology.
Sales Coaching provides sales managers with a 15-minute sales coaching process that:
• Increases sales performance
• Strengthens team relationships
• Makes salespeople responsible for their own development
• Motivates and inspires
• Maximizes technology
• Takes training out of the classroom and puts it into the field - every day
• Makes feedback and coaching a part of their organization's DNA
• Builds a true sales culture
"The level of sales coaching in an organization is the barometer of the life of its sales culture," says Linda Richardson, Founder and Executive Chairwoman of Richardson. "Nothing is more important to the productivity of a salesforce than effective coaching by frontline sales managers. In writing this second edition, my goal is to help sales managers use sales coaching as their #1 tool for increasing sales productivity, meeting goal, and building their teams."
"The second edition of Linda's Sales Coaching book is all but a new book. She's infused the book with new best practices, resources, and strategies and tools for sales managers to use to develop their salespeople and achieve goal," says David DiStefano, President and CEO of Richardson. "Just as Linda's New York Times Best-Seller Perfect Selling enables salespeople to master the sales call to close more sales, Sales Coaching enables sales managers to master the coaching dialogue to reach goal and build their teams."
About Richardson
Richardson, a leading sales training and consulting firm is dedicated to accelerating the productivity of sales professionals by ensuring they have the skills, strategies, and processes to achieve their objectives and implement their organization's strategy. Utilizing a comprehensive curriculum, coaching, consulting, diagnostic testing tools, and a proprietary customization process, Richardson helps develop the critical skills sales organizations need to win. Richardson's curriculum includes sales, sales management, strategy, negotiations, and service training delivered through seminars, one-on-one and team coaching, interactive eLearning, and podcasts.
CONTACT: Richardson, Jim Brodo, SVP Marketing, 215-940-9255 jim.brodo@richardson.com
Author interviews, artwork, or excerpt information, please contact: Jim Brodo at 215-940-9255 or jim.brodo@richardson.com.
Sales Coaching: Making the Great Leap from Sales Manger to Sales Coach by Linda Richardson; McGraw Hill; 2 edition; November 2008; Hardcover: $24.95; 208 pages; ISBN-13: 978-0071603805; ISBN-10: 0071603808