News from Chartered Institute of Marketing

• 13 Aug 2025

  • The Chartered Institute of Marketing and Zambia Institute of Marketing Announce Partnership

    Chartered Institute of Marketing | 2025-08-13

    The Chartered Institute of Marketing and the Zambia Institute of Marketing have formed a strategic alliance to advance the marketing profession in both the United Kingdom and Zambia. This partnership will offer numerous benefits to marketers in both regions, including improved access to professional development opportunities. ZIM, together with CIM’s other international partners, will recognise and adopt the Global Professional Marketing Framework.

• 30 Jul 2025

  • The Chartered Institute of Marketing and the Marketers Association of Zimbabwe Form Alliance

    Chartered Institute of Marketing | 2025-07-30

    CIM and MAZ announce new partnership to foster the advancement of the marketing profession in the UK and Zimbabwe. The partnership will see the organisations provide more opportunities for marketers in both regions. CIM and MAZ will develop a full-time student community through MAZ student members and The Marketing Club, a CIM initiative

• 02 Jul 2025

  • The Chartered Institute of Marketing and the Macau Marketing Institute Renew Partnership

    Chartered Institute of Marketing | 2025-07-02

    CIM and MMI continue partnership to collectively advance the marketing profession in Macau and the UK. The collaboration will support marketers throughout Macau and the UK, assisting career development. British and Macanese marketers will gain access to cutting-edge resources designed to enhance their skills and boost organisational performance.

• 04 Jun 2025

  • The Pitch: CIM and IBM to Challenge Marketing Students in Global Competition to find the Marketers of the Future

    Chartered Institute of Marketing | 2025-06-04

    IBM to partner CIM for this year’s global competition; Students set to tackle creative challenges designed to test their marketing skills and deliver real-life marketing experience; Competition open to both undergraduate and postgraduate students, who will take part in separate competitions in March.

• 17 Sep 2024

  • The Pitch 2025: Marketing students respond to creative challenge from Dogs Trust

    Chartered Institute of Marketing | 2024-09-17

    Students set creative challenges designed to test their marketing skills and deliver real-life marketing experience Competition open to both undergraduate and postgraduate students, with the Chartered Institute of Marketing (CIM) partnering with Dogs Trust Top teams will be invited to present their ideas to expert judges at live finals in March 2025

• 20 Aug 2024

  • Options for those not choosing University: Marketing Qualifications

    Chartered Institute of Marketing | 2024-08-20

    With attitudes to university beginning to change, for those who didn’t get the grades they hoped for or who don’t want to go to university, there are several routes that don’t involve a degree. As students decide on the next steps in their lives, Maggie Jones, Director of Qualifications and Partnerships at the Chartered Institute of Marketing, offers insights into some alternative options for young people.

• 06 Jun 2024

  • Chartered Institute of Marketing launches new qualifications to futureproof skills, promote digital agility and responsible marketing

    Chartered Institute of Marketing | 2024-06-06

    The Chartered Institute of Marketing (CIM) has announced a new suite of qualifications, available from September 2024, providing marketers with the skills and behaviours necessary to thrive in the ever-evolving marketing landscape.

• 19 Oct 2023

  • Digital Skills Benchmarking Report Finds Significant Opportunities as well as Notable Risks for Marketing Teams

    Chartered Institute of Marketing | 2023-10-19

    New research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM), reveals that core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries.

• 19 Sep 2023

  • Widening Sector Skills Shortage Addressed by New CIM Ofqual Regulated Specialist Awards

    Chartered Institute of Marketing | 2023-09-19

    New CIM Specialist Awards provides cost effective and convenient upskilling amidst industry skills shortage; Nine credit, stackable qualifications, allow marketers to study a variety of key topics flexibly; New qualifications are Ofqual regulated at Level 6.

• 27 Mar 2023

  • Henley Business School team wins global marketing competition and named ‘Marketers Of The Future’

    Chartered Institute of Marketing | 2023-03-27

    007 Girls from Henley Business School crowned as CIM’s ‘Marketers of the Future’ in international ‘The Pitch’ competition; Winners to share a £1,500 cash prize and each receive a one-year complimentary CIM membership; Sponsored by WeAre8, the competition challenged students to help the company tackle a real-life marketing challenge

• 22 Sep 2022

  • Marketing students compete to take social media platform WeAre8 to the next level

    Chartered Institute of Marketing | 2022-09-22

    The Pitch competition is now launched, where students are challenged to develop a creative campaign to evolve WeAre8’s social platform. Now in its twelfth year the global competition highlights the Chartered Institute of Marketing’s commitment to recognise up-and-coming marketing talent. The top ten teams will be invited to a live judging final on the 17th March 2023 to present their ideas to judges from across the industry.

• 18 Aug 2022

  • Three in five young people considering a career in marketing amidst mounting economic uncertainty

    Chartered Institute of Marketing | 2022-08-18

    Three fifths (60%) of young people consider marketing a career choice, with good salary and career progression the top incentives to enter the industry; 36% view marketing as a safer option compared to other career choices in the face of financial uncertainty; Despite young people’s eagerness, three in ten parents wouldn’t want their child working in marketing, with the industry’s reputation for wellbeing and stress levels the top reasons why.

• 11 Jul 2022

  • MSc in Marketing and Leadership programme from Cranfield University and CIM Academy to address UK skills gap

    Chartered Institute of Marketing | 2022-07-11

    • Marketing and Leadership MSc programme aims to address the industry’s growing skills gap • Businesses can majority fund the programme using Apprenticeship Levy funds, providing an accessible way for organisations to upskill • Programme announcement follows CIM research which found that skills amongst senior market level were lacking • Marketing and advertising agency OLIVER and parent company, Inside Ideas Group, amongst first to invest in industry-first qualification

• 08 Jun 2022

  • Global ‘cancel culture’ putting UK marketing exports at risk warns CIM

    Chartered Institute of Marketing | 2022-06-08

    New research from the Chartered Institute of Marketing has today revealed that the majority of marketers in the UK are limiting their work to campaigns for British audiences and many fear offending other cultures.

• 04 May 2022

  • UK marketers warns pandemic and inflation has changed consumer expectations of brands

    Chartered Institute of Marketing | 2022-05-04

    Majority of marketers (59%) finding it harder to predict consumer priorities, with nine in ten (91%) claiming their brand and business model will need to evolve to keep pace. Over a quarter (28%) believe their brand is out of touch with changed consumer needs. Convenience tops table of fastest-growing consumer priorities, followed by overall value for money and environmental impact tied at second place.

• 19 Apr 2022

  • Research Reveals Respect For Chartered PR and Marketing Professionals on the Rise

    Chartered Institute of Marketing | 2022-04-19

    The Chartered Institute of Marketing (CIM) and the Chartered Institute of Public Relations (CIPR) has today released a report that finds respect amongst chartered professionals in its industries has improved in the last decade, but remains low compared to other professions.

• 23 Mar 2022

  • Winners announced for nationwide student marketing competition

    Chartered Institute of Marketing | 2022-03-23

    The Chartered Institute of Marketing (CIM) has announced that a team from the University of Strathclyde has won its national student marketing competition, The Pitch. The competition, this year sponsored by Boots, challenged student teams to raise awareness of its partnership with The Prince’s Trust in a creative way.

• 09 Mar 2022

  • Next generation of marketers: shortlist announced for nationwide student marketing competition

    Chartered Institute of Marketing | 2022-03-09

    Today the Chartered Institute of Marketing (CIM) has announced the shortlist for its student marketing competition, The Pitch. The competition, this year sponsored by Boots, challenges young marketers to respond to a real-life marketing challenge to become 'Marketers of the Future' - as well as winning a £1,500 cash prize and a one-year complimentary CIM membership to further their training.

• 11 Feb 2022

  • CIM and the Australian Marketing Institute Announce Joint-Partnership

    Chartered Institute of Marketing | 2022-02-11

    Growing demand for marketing training has prompted a partnership between the Chartered Institute of Marketing and the Australian Marketing Institute. The new partnership aims to meet growing demands for marketing training for marketers in the UK and Australia, providing access to over 90+ virtual courses and will enable CIM and AMI members to take advantage of a preferential rate and allows best practice, training and resources to be shared to drive innovation within the sector.

• 20 Dec 2021

  • Marketers’ digital skills stagnate and decline during the pandemic

    Chartered Institute of Marketing | 2021-12-20

    New research shows that the marketing industry has bucked wider digital skills trends by stagnating or declining over the last 12 months. General Marketing is the only discipline to see any significant improvement, increasing by 7 per cent. Target Internet and the Chartered Institute of Marketing (CIM) are calling on the industry to prioritise the development of digital skills at all job levels.

• 23 Sep 2021

  • Marketing students compete to raise awareness of Boots and The Prince’s Trust’s purpose-driven partnership

    Chartered Institute of Marketing | 2021-09-23

    Students challenged to develop a creative campaign to bring to life Boots and The Prince’s Trust’s Support for young people with the Chartered Institute of Marketing’s competition - The Pitch. Now in its eleventh year the global competition highlights the CIM’s commitment to recognise up-and-coming marketing talent. The top ten teams will be invited to a live judging final on the 18th March 2022 to present their idea to judges from across the industry.

• 12 Aug 2021

  • Learning disruptions lead to 1 in 3 students undertaking additional training

    Chartered Institute of Marketing | 2021-08-12

    One in seven (71%) 16-24 year olds (Gen Z) believe they have missed out on training opportunities due to Covid19; Over a third (36%) of students say they feel less confident in their ability since the pandemic; 35% of students have undertaken additional training amid post-pandemic job market concerns.

• 05 May 2021

  • Senior leader apprenticeship course to address the UK marketing skills gap

    Chartered Institute of Marketing | 2021-05-05

    Chartered Institute of Marketing granted end-point level 7 assessor status; Cranfield School of Management has launched the first master’s-level Marketing and Leadership programme compatible with the senior leader standard and CIM qualifications; Follows research that highlights that the UK senior marketing community needs to upskill, as digital skills have fallen amongst heads of department.

• 07 Apr 2021

  • CIM awards marketers with digital badges to highlight achievements and support career progression

    Chartered Institute of Marketing | 2021-04-07

    Digital badges will become the certificates for the digital age. Badges will aid career development and recruitment, creating a competitive advantage. Marketers engaging in CPD and qualifications will now be easily identifiable for employers. Research shows 60% of marketers planning to move jobs this year. Chartered, Fellows and senior marketers will be able to differentiate themselves

• 29 Mar 2021

  • Leeds Beckett University team wins ‘The Pitch’ national marketing competition to be named ‘Marketers of the Future’ 

    Chartered Institute of Marketing | 2021-03-29

    Leeds Beckett University team crowned as ‘Marketers of the Future’, with each team member winning a Samsung Galaxy Note 20 and one-year complimentary CIM membership Judging panel included representatives from Samsung Electronics UK, Mintel, Preen and CIM  This year, student teams were challenged to find creative ways to market Samsung’s new foldable mobile phone category to Gen Z

• 15 Feb 2021

  • Age divide in marketing training adding to significant digital skills deficit

    Chartered Institute of Marketing | 2021-02-15

    New research from the Chartered Institute of Marketing has uncovered a significant age divide in the marketing professionals taking part in upskilling in the UK.

  • Chartered Institute of Marketing and BFI partnership recognises filmmaking as key skill for modern marketers 

    Chartered Institute of Marketing | 2021-02-15

    Professional marketers to benefit from expert training from the UK’s lead organisation for film, television and the moving image New courses, directed by leading tutors from the BFI, will allow marketers access to the very latest in video and production techniques  Marketers will also improve their management of agencies and internal creative teams

• 08 Dec 2020

  • Marketing students battle to showcase Samsung’s cutting-edge credentials for Gen Z consumers

    Chartered Institute of Marketing | 2020-12-08

    The Pitch – Students challenged to market Samsung’s new foldable technology category to Gen Z, an audience that is quickly becoming one of the world’s most powerful consumer segments. Now in its 10th year, the competition highlights the Chartered Institute of Marketing commitment to identifying and supporting up-and-coming marketing talent.

• 03 Dec 2020

  • New research from CIM uncovers marketers’ views on the modern workplace 

    Chartered Institute of Marketing | 2020-12-03

    Survey from CIM and Hays has provided new insights into marketers’ views towards the workplace during the COVID-19 pandemic.

• 26 Nov 2020

  • CIM steps up learning and development support for members

    Chartered Institute of Marketing | 2020-11-26

    CIM offering additional support to members during tough time for the marketing sector and wider economy.

• 01 Jul 2020

  • Half of marketers have suffered 100 days without wellbeing support from their employers

    Chartered Institute of Marketing | 2020-07-01

    The Chartered Institute of Marketing and Hays call on employers to provide support to colleagues suffering as a result of lockdown isolation. The number of marketers rating their wellbeing as positive tumbles by half since lockdown restrictions were enforced in March

• 21 May 2020

  • Next generation of marketers the most digitally sophisticated yet, concludes new research

    Chartered Institute of Marketing | London | 2020-05-21

    New research published today by the training body Target Internet in partnership with the Chartered Institute of Marketing (CIM) has uncovered a dramatic shift in the digital marketing skills of the sector’s junior level marketers.

• 13 May 2020

  • CIM broadens e-learning proposition with virtual classrooms

    Chartered Institute of Marketing | 2020-05-13

    CIM responds to growing demand in training needs, with 38 new virtual classrooms.

• 09 Apr 2020

  • Coronavirus (COVID-19): GCS offers job support to communication professionals

    Chartered Institute of Marketing | 2020-04-09

    A new portal will signpost communication practitioners to available roles in government and offer the opportunity to register their availability for government work. A network of communication experts will offer career and professional development guidance, alongside outplacement, mentoring and coaching support

• 07 Apr 2020

  • Chartered Institute of Marketing Reveals Changes to Chartered Status

    Chartered Institute of Marketing | 2020-04-07

    The Chartered Institute of Marketing (CIM) has announced significant changes to its Chartered status, the marketing industry’s most prestigious accreditation.

• 01 Apr 2020

  • CIM accelerates its e-learning proposition with new online digital marketing course

    Chartered Institute of Marketing | 2020-04-01

    CIM’s new ‘Digital Marketing Channels’ course is available online, with further popular courses to be added. The organisation is accelerating its online services to ensure members and customers can continue their personal development while driving revenue opportunities.

• 06 Feb 2020

  • Future talent: shortlist revealed for nationwide student marketing competition

    Chartered Institute of Marketing | 2020-02-06

    The Chartered Institute of Marketing’s The Pitch competition shortlists top ten teams.

• 12 Dec 2019

  • Chartered Institute of Marketing launches apprenticeships for all levels of marketers

    Chartered Institute of Marketing | 2019-12-12

    The Chartered Institute of Marketing (CIM) announced that a new marketing apprenticeship, at Level 3 and a marketing adaptation of the current Senior Leaders Level 7 Apprenticeship, have been approved by the Institute for Apprenticeships.

• 06 Dec 2019

  • Why new technology means the marketing sector needs to raise its game

    Chartered Institute of Marketing | Belfast | 2019-12-06

    Alex Aiken, Executive Director of the UK Government Communication Service discusses the development of new technology at conference held by the Chartered Institute of Marketing.

• 04 Dec 2019

  • Top training providers awarded to improve student employability

    Chartered Institute of Marketing | 2019-12-04

    Programme will reward qualification providers and help them to enhance learning propositions, differentiate courses and stand out.

• 22 Nov 2019

  • CIM announce industry judges for the 2020 Marketing Excellence Awards

    Chartered Institute of Marketing | 2019-11-22

    The Chartered Institute of Marketing (CIM), today announced the judging line-up for the 2020 Marketing Excellence Awards, in advance of the ceremony, which takes place on the 2nd April 2020; for the first time at The Brewery, in the City of London.

• 11 Nov 2019

  • Blazon or Brand? Founding member of Heraldry Society of Scotland to speak at CIM event

    Chartered Institute of Marketing | Edinburgh, Scotland | 2019-11-11

    The Chartered Institute of Marketing (CIM) Scotland will host a unique event at the DoubleTree by Hilton, Edinburgh, set to explore the relationship between heraldry and branding in contemporary marketing.

• 23 Sep 2019

  • Marketing Excellence Awards 2020 Open for Entries

    Chartered Institute of Marketing | 2019-09-23

    The Chartered Institute of Marketing (CIM) announced today that the CIM Marketing Excellence Awards 2020 are now open for entries. The awards recognise and reward brilliance in the field of marketing, celebrating the finest minds within the profession. 2019 winners included Britvic, Natwest and Southeastern.

• 15 Aug 2019

  • Chartered Institute of Marketing appoints new head for Sri Lanka and Maldives

    Chartered Institute of Marketing | Colombo, Sri Lanka | 2019-08-15

    The Chartered Institute of Marketing (CIM), the world’s leading professional body for marketing, has appointed Onalie Dissanayake to head up CIM in Sri Lanka and the Maldives and announced an enhanced volunteer membership network.

• 25 Jul 2019

  • First business degrees receive CIM recognised status

    Chartered Institute of Marketing | 2019-07-25

    Students at Derby and Sheffield Hallam universities to get CIM recognised degrees.

• 18 Jul 2019

  • The Chartered Institute of Marketing enhances member experience with new CPD platform

    Chartered Institute of Marketing | 2019-07-18

    CIM's new enhanced CPD platform will provide members with a new level of service. The feature rich app will empower members, enabling activities, evidence and reflections to be added at work, at home or on the move.

• 23 Oct 2018

  • New CIM programme recognises top marketing training

    Chartered Institute of Marketing | London | 2018-10-23

    The Chartered Institute of Marketing (CIM) has launched a new recognition programme for marketing courses provided by universities, training providers and businesses.

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